Improving Your Business > Managing Your Success Identifying New Successes New Business This fast and informed assessment of the marketing content of a proposal is based on an independent review of the market opportunity, the proposed marketing strategy, and the required marketing resources, etc. It establishes the attractiveness of the investment on the basis of its competitive strength, while also identifying areas where risk could be reduced and the likelihood of success increased. Click here for project examples Back to Improving Business Menu The Marketing Therapist The Sounding Board Described by one client as marketing therapy these approaches to assisting the individual, or a small team, has proven most effective at times when key issues are being addresses, major changes are underway or when individuals are under particular pressure. Mentoring usually addresses broad marketing issues and the development of understanding over time, while Clinics tend to relate to the specific business or management issues. Click here for project examples Back to Improving Business Menu Return on the Marketing Investment ROMI The measurement of marketing effectiveness, or the return on marketing investment, has had much coverage recently in the business media but is still seldom done. The complexity of marketing and the concentration on financial factors has diverted both management and marketing attention away from the crucial question of the value a marketing budget achieves. ComMentor helps clients select the most appropriate marketing metrics and then, as an independent body, assist in their measurement. Click here for project examples Back to Improving Business Menu