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| Improving Your Business >
Increasing Marketing Strength |
| Driving
Marketing |
Whether addressing such marketing issues as the development of an
internationally agreed campaign, or establishing a common and competitive
pricing structure throughout countries/industry sectors, the workshop
approach is particularly valuable when applied across geographic and
product boundaries and especially so when involving mixed business
development communities.
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| The ComMentor Rose |
Creating a common culture, language and approach to business development
ensures a "Return On Skills Employed". This is essential when establishing
competitive strength across management communities, particularly where
there are international dimensions. Whether a worldwide team of 800
marketers or a close national group of business developers, a common
approach has allowed for the measurement of marketing effectiveness,
the strengthening of pan company communities and the establishment
of effective support infrastructures.
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| The Basis for Success |
The importance of a detailed marketing plan is only exceeded by the
effectiveness of its implementation. Our experience ranges from start-up
situations, both "green field" and within major corporations, through
to the development of plans in established international corporations.
At all times the key factor is the subsequent measurement of the effectiveness
of the plan and its implementation - services ComMentor also offers.
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