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The following is a very brief summary of some of
the projects that ComMentor has undertaken:
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| Targeted Workshops |
Used in a variety of projects with companies addressing a range of
industry sectors, these events enable people from different locations,
functions or product groups to achieve a common approach to any one
of a variety of issues. In the past they have included such topics
as new venture implementation, European pricing policy, international
campaign structure, market positioning, etc.
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| $Bn European Systems and Software |
By addressing specific business opportunities, analysing their current
business drivers and the dynamics of the market, these tailored facilitated
events involving all parts of the business unit that contribute to
the "total offer". The result is an agreed strategy, across geographic
and divisional boundaries if appropriate, to achieve the business
goals.
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| Domestic and Industrial
Sales |
With their national sales force covering both in home and commercial
sales, this major utility commissioned ComMentor to create and deliver
a series of training programmes covering the full spectrum of sales
issues. These events included interactive presentations and role-play
based on complex sales situations. These led to similar programmes
throughout the group.
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| Measuring Competency |
One of the largest UK services providers had no hesitation in briefing
ComMentor to measure the competency of their marketing training professionals
to deliver competency development programmes to experienced marketer.
This involved assessing their practical understanding of specific
marketing issues and their ability to create increased competitive
strength in the participants.
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| New Products and
Services |
The production of a business development and marketing implementation
plan for a new government initiative included recommendations regarding
the support infrastructure needed, the finding requirements and, most
importantly, the means of measuring the success of the venture.
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| Start-Up and Beyond |
The development by ComMentor of the business plan for the start-up,
and later, development funding resulted in our implementing the establishment
of this Anglo-Russian services and product based operation. This included
the development and management of the purpose built premises, staffing,
etc., while also accessing, and positioning in, the target market.
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| Finding New Markets |
Identifying new international market sectors for an existing range
of technology requires qualitative research of the highest order.
ComMentor's three phase research programme not only identified new
business opportunities for their engineering based client, but also
indicated where it would be inappropriate for them to invest.
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| Unblocking the
Channel |
Senior level qualitative research into the perceptions and requirements
of the producers, suppliers and users in an emerging growth market
led to the restructuring of the marketing mix and the development
of support facilities for the new services product range.
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| National Marketing
Strengths |
Briefed by a government department to assess the development of marketing
strengths in major corporations (defined as £1Bn+ turnover) throughout
the UK, this qualitative research project involved one to one analysis
of opinions and perceptions. The result was the identification of
the needs of British industry and the way forward for government support
activities.
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| Multi-national Business
Teams |
The strengthening of cross border and cross discipline business teams
(virtual teams) was achieved for a European software client through
delivery of a series of central and local workshops that were designed
to reflect their varying skills levels, cultural issues and the real
local business opportunities.
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| Marketing Marketing
Services |
The ability of a marketing services agency to make a case for new
business is based on the level of their marketing and negotiations
skills. A programme covering the identification of new business opportunities,
presenting a case, and developing strong client relationships has
been run as both a public and in-house event particularly amongst
SME marketing services agencies.
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| The National Bid |
Wishing to bid to establish a national industry training body, a professional
institute commissioned ComMentor to undertake a feasibility study,
develop a formal proposal and a strategic business plan for submission
to the controlling Government department. During the process we also
attracted the required financial support to develop the proposition.
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| The Right One for the
Job |
Whether for an Advertising Agency, a Railway or a Bank, our associates
have fitted in quickly to the demands of their new, interim role.
The value of this approach is that you get exactly the experience
and proven ability you require, exactly where you need it. You get
hands on professionals with the ability to not only advise and recommend
but also to implement.
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| Managing Externals |
The selection, briefing and management of marketing service suppliers
can be fraught with problems. Is the profile of the PR agency right
for our needs now? How do we manage the Ad agency? How do we pick
the right web design company for us? Whether a national or local market,
ComMentor has been relied upon to make the right choice for its clients.
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| Effective Campaign
Management |
The brief, from a 90 strong department servicing a corporations $100M+
promotional budget, was to review the way they worked and advise how
to improve the relationship with their "customers" and suppliers.
This resulted in the re development of their software support system
and the subsequent implementation, or roll out of the new facility
by ComMentor.
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| Strategic Sales |
With a sales cycle of up to four years and various departments involved
with the development of strategic bids world-wide, this multinational
client sought help in the design and implementation of a business
generation and control system. The project included qualitative research
at senior management level and resulted in a successful implementation
and support programme.
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| A Second Opinion |
The feeling that that they were too close to the opportunity led our
client to ask us to review a particular set of marketing plans. The
result was that elements of this Anglo American business opportunity
were deemed to be "not proven" and a more effective approach to launch
was established.
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| Marketing Therapy |
Commencing by auditing the business unit's marketing plans, the follow
on activities included monthly one to one reviews of progress and
options with the marketing strategist, plus targeted facilitation
and research activities in support of the organisations goal. This
approach to management support has primarily been applied in the fast
moving IT sector.
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| Marketing Mentoring |
Creating an understanding of the business development and profitable
growth responsibilities within a virtual business team, or amongst
individual managers can, over time, call on a variety of approaches.
ComMentor's experience in this area has led to the achievement of
agreed marketing strategies in such sectors as finance, engineering
and technology.
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| Measuring Marketing |
Whether measuring to establish the effectiveness of the marketing
spend, to inform and guide management, to support board decisions
or merely to defend a marketing budget, the selection and application
of the appropriate metrics is important. ComMentor is frequently involved
in such exercises although usually as part of a larger project.
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